摘  要

随着计算机应用技术迅猛发展,一种交易成本低、快捷及时的交易模式应运而生,它就是电子商务模式。电子商务模式自二十一世纪初进入中国以来,行业规模和交易规模持续扩大,行业内竞争愈演愈烈。面对目前中国电子商务市场群雄并起的严峻挑战,阿里巴巴集团及阿里巴巴网络有限公司这个中国电子商务行业的鼻祖,应着眼当前,制定好短期筹资计划,展望未来,制定正确的企业竞争战略,不断提高企业的市场占有率、竞争能力和盈利能力,使其在激烈的市场竞争中立于不败之地。

本课题研究的重要性在于为分析阿里巴巴网络科技有限公司短期筹资,是阿里巴巴网络科技有限公司内源性融资占主导的一个有利补充,也是盘活提高国内短期筹资市场的一种促进剂;本人在本文章中横向比较分析了几种常见的短期方式, 如短期贷款, 银行承兑汇票及其贴现业务, 国内应收账款保理业务, 商业信用等各自的优缺点, 资金成本及其对企业净营运资金的影响,结合案例中某公司具体的融资要求,探讨如何利用不同融资方式的组合来达到企业的融资;同时也为企业的短期筹资策略选择提供理论上的指导与支持,解决了阿里巴巴网络科技有限公司短期筹资方式选择的一系列解决方案,同时在企业内部建立了一套比较成熟的内部流程,为阿里巴巴网络科技有限公司的短期筹资提供了一个可以借鉴利用的范例。

本文采用定性分析和定量分析相结合的方法,结合国内外电子商务行业筹资的发展状况、以及国内的发展趋势,运用波特的五力竞争模型对行业环境进行分析,利用SWOT模型分析阿里巴巴网络有限公司的内部所拥有的优势和外部带来的机会,以及内部所处的劣势和外部的威胁因素,继而针对性地提出阿里巴巴网络有限公司的竞争战略,旨在为该公司的筹资做出前瞻性的规划。本文最后论述了该公司短期筹资的实施要则。

关键词:电子商务 ; 短期筹资;网络科技;

 

 

Abstract

With the rapid development of computer application technology, a low transaction cost, fast and timely transaction mode, it is the electronic business model. E-commerce model since the beginning of twenty-first Century to enter China, the scale of industry and trade continued to expand, the industry competition intensified. In the face of the warlords and the Chinese e-commerce market challenges, the founder of Alibaba group and Alibaba network limited the Chinese e-commerce industry should be focus on the present, develop good short-term financing plan, looking to the future, formulate correct competition strategy for the enterprise, continuously improve the enterprise’s market share, competition ability and the profit ability, the remain invincible in the fierce market competition.

The importance of this research is to analyze the Alibaba network science and technology limited company is a short-term financing, benefit Alibaba network science and technology limited company endogenous financing is dominant, but also improve the inventory of an accelerator of the short-term financing market; in this paper a comparative analysis of several common methods of short-term, such as short-term loans, bank acceptance and discount business, domestic accounts receivable factoring, commercial credit and their respective advantages and disadvantages, the cost of capital and its influence on enterprise net working capital, combined with a case of specific financing requirements, discusses how to use a combination of different ways of financing for the financing of enterprises; also for the company’s short-term financing provide guidance and support on the theory of selection strategy to solve the Alibaba Network Technology Co., short-term financing Selection of a series of solutions and also a mature internal processes is set up within the enterprise, for Alibaba Network Technology Co., Ltd. of short-term funding provided a reference to the use of norms.

In this paper, the method of combination of qualitative analysis and quantitative analysis, combined with the domestic and foreign electronic commerce industry financing development, and the development trend, the use of Porter’s five forces model of competition of the industry environment analysis and the use of SWOT model analysis Alibaba Network Limited company owns the advantages and external opportunities and internal weaknesses and external threats, then put forward to Alibaba Network Limited company’s competitive strategy, in order to make the forward-looking plans for the company’s financing. This paper finally discusses the important implementation of the company’s short-term financing.

Keywords: EElectronic commerce; Short-term financing; Network technology;

 

 

 

 

目录

1绪论

1.1研究背景和意义

1.1.1研究背景

1.1.2研究意义

1.2国内外综述

1.2.1国外综述

1.2.2国内综述

1.3研究思路与方法

1.3.1研究思路

1.3.2研究方法

2短期筹资的基本概念与相关理论

2.1企业筹资的基本概念

2.1.1短期筹资的概念

2.1.2短期筹资的含义

2.1.3企业筹资的方式

2.2短期筹资的相关理论

2.2.1短期融资的概念

2.2.2短期融资的特点

3 阿里巴巴网络科技有限公司短期筹资的简介与现状

3.1公司的简介

3.2公司短期筹资的现状

3.2.1短期筹资动机

3.2.2短期筹资操作

3.2.3公司的财务现状

4 阿里巴巴网络科技有限公司短期筹资存在问题分析

4.1缺乏长远筹资规划

4.2筹资结构不合理

4.2.1筹资成本偏高

4.2.2国家政策支持力度不大

5 解决阿里巴巴网络科技有限公司短期筹资的对策

5.1完善内部治理结构

5.2健全财务管理制度

5.3增加内源性筹资

5.4获得银行信贷支持

5.4.1主动和银行沟通,相互交换信息

5.4.2强化财务管理,保证会计信息的真实性

5.5国家政策与法律支持

5.5.1完善法律体系,帮助企业健康发展

5.5.2针对企业筹资的困难设立专项基金,扶植其发展

5.5.3以政府为主导,组建地方性商业银行

5.5.4鼓励创业投资以促进高新技术企业发展

6结论及展望

6.1结论

6.2展望

参考文献:

致   谢